How Online Matrimonial is changing the rules of Arranged Marriages

In normal Arranged Marriages, Marriage partners must be from the same caste and inter-caste marriages were not accepted. In some cases, couples in inter caste marriages were not accepted and subjected to not approval. Similarly parent arranged marriages were the norm and love marriage, the common term used for self-arranged marriage was not tolerated. In India, arranged marriages are often contrasted with love marriages. In general usage the term arranged marriage is applied to marriages in which family and kin play a key role in spouse selection. This type of marriage is contrasted with love marriage where individuals select their own partners. The meaning of these two types of marriage systems has changed over time. In arranged marriages in the past women used to have little say in marriage decisions, but now they are consulted and their opinion sought before marriage decision is made. Online Matchmaking and matrimonial is booming in these days because parents now want their children approval for marriage decisions. On the other end, many of the love marriages now have the approval of the parent’s love cum arranged marriages. Thus, far from being distinct terms, there seems to be a union and overlap between love and arranged marriages now. This is condition for rise of Matrimony Portals in modern India.

In India, marriage continues to be nearly universal and early. Marriage in India is considered by parents as performing dharma. Indian marriage system has been characterized as traditionally arranged marriage system, where the notion of marriage is not concerned about love. However, increases in modernization coupled with globalization have sought to redefine the boundaries between love and arranged marriage systems in India. These change in social system given approval of Online Matrimonial, which is much appreciated by both parents and youth. The boundaries between the two forms of marriage are being decreased due to the entrance of Online Matrimonial, which is called self arranged marriages in India. Due to technology, young generations of Indians have found new ways to negotiate the traditional customs and maneuver the violations of those traditions, while at the same time retaining the historical and sacred heritage.


                                       SWOT Analysis of Online Matrimonial

Features of Online matrimonial:

  • Free registration Or Paid registration
  • 100% mobile verified profile
  • Security and privacy control options
  • Safe, secure and confidential
  • Daily matches via E-mail and SMS.
  • Accessible customer care centers
  • Wedding related services and products
  • Photo protection features
  • Browse Matrimonial Profiles by category
  • Screening system for prevention of abuses
  • Privacy protection options
  • Category based selection available
  • Region wise portals

In the traditional Indian marriage system, marriage was universal, arranged marriages were the norm and caste and religion compatibility is widely practiced. All three elements continue to prevail today, marriage remains almost universal, arranged marriages are common, and caste compatibility still widespread.  These phenomenons give rise to acceptance of technology in the form of online dating and online matrimonial. However, there have been changes in the Indian marriage system, notably in age at marriage and spouse selection process. Over the last five decades marriage age has increased gradually for both men and women. When it comes to spouse selection, women now have a greater say within the arranged marriage system. That’s why online matrimonial is quite popular among women’s and parents from female side.  In contrast to the past, the search for potential bride or groom now encompasses a variety of methods, search by family members, traditional matchmakers, and commercial match making agencies, computerized match making bureaus, matrimonial websites and newspapers.

After the introduction of Online matrimonial, In more ways than one, the so called arranged marriage has perhaps for the first time successfully blended with that of the love marriage, with the involvement of everyone including parents, elders, and the ones who are to marry. This also opens the way for less resentment amongst the bride or groom in matters of deciding who they will marry eventually, because most matrimonial sites allow the prospective bride and groom plenty of choices to choose who they want to marry and make a more informed choice.  On the other hand these Online portal websites also have in their database a large choice of prospective brides and grooms from different castes and communities across India that make it a happy matrimonial search ground for the family elders to zero in on someone who matches their social standing and other such criteria.


                    Statistics Of Online Matrimonial in India

Conventional Measures of matrimony sites:

  • Functionality
  • Enjoyment
  • Security/Privacy
  • Assurance
  • Design
  • Convenience
  • Customization

In the age of technology, the fact is that Online matrimonial websites here to stay, but that they also influence the process of arranging marriages that come with wider implications for the family which can chose a person who is suitable to their social capacities apart from being the choice of their children too. This is especially surprising and in fact liberating for many youngsters who would not like to upset their families even while they want to make an informed choice of a life partner. Apart from this, the fact that most of these websites offer a safe and secure environment make the elders of the family feel safe to explore the possibilities that such websites have to offer.

In Online matrimonial, the different search features in these matrimonial portals can be filtered to suit your preference in terms of different categories as well as geographic location that might be preferable to you.  Modern Online matchmaking portals websites have large databases which cater to different religions, castes and communities that are the prime focus of most Indian families in marriages. Recent study reveals that the top online Indian matchmaking platforms have accounted for over five million marriages in the last decade. On an average, lot of websites gains around ten thousand new registrations a day and three million active users looking for spouses. Matrimonial websites offer different levels of service, so it’s important to make sure you know how much help you think. For further information, you can visit to make your big bride or groom search a memorable one.

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